Joanne E-Lynn Lim

I AM THE PRODUCT (2024)

Custom redaction stamp, black ink vials, plastic container, silver L hooks, AO size white recyclable paper, nails

114cm x 120cm x 5cm (approx.)

I AM THE PRODUCT (2024) explores the tension between protecting personal data and the relentless machinery of data surveillance. A redaction stamp with the phrase "I AM THE PRODUCT" symbolizes the exhausting effort to safeguard privacy as our information is commodified. The installation features 100 stamps arranged in a grid, each sold for SGD $10—the estimated yearly value of a Facebook user in ad revenue. As visitors remove stamps, the grid shifts, symbolizing a growing awareness of data privacy. The piece invites reflection on the value of personal data and the struggle for control over digital identities

Joanne Lim (b. 1985) is a Singapore-based artist, who has graduated from LASALLE College of the Arts with a Bachelors in Fine Arts in partnership with Goldsmith, College of London. She has a background in Law and received the Lasalle Award for Academic Excellence in 2022 and Art Futures Award in 2023. Interested in translating and visualizing data that she collects in long-term projects that involve collaborative projects with the community, Joanne’s practice delves into conveying data and experiences into aesthetic forms as a way of presentation through numerous mediums intertwined to address current social issues.

.